Synopsis

Advertising company salesmen use all sorts of methods and engage in bruising contests to win client accounts for the sake of billions of yen. Shirosaki Shinya of Tohto Advertising has even been featured in magazines as the advertising industry’s fantasy star. He is said to have brilliant techniques worthy of the gods that wow clients. Shirosaki meets Kuroiwa Hiroshi of rival company Ad Gibson on the way back from paying a courtesy call to Sol, a major cosmetics maker. Kuroiwa is called the advertising industry’s monster. In contrast to Shirosaki, he fights with dirty methods. The two men wage a battle to win the contract for Sol’s new cosmetic product, a lipstick. Kuroiwa wins the heart of the managing director Miyahara Hirotaro through a wining and dining offensive, and is one step in the lead. In the midst of this, the company president Kikuchi Ichiro collapses and is hospitalised. Shirosaki, who is in an unfavourable position, succeeds in getting close to Kikuchi and turns things around. However, he soon finds himself right back where he started …