Synopsis

This workplace drama centers on Japan’s world-renowned “kawaii” culture, exploring how cute characters are created in the character business industry, the people involved in bringing them to life, and the emotions and passion embedded within each character.
 
The drama follows Kusakabe Anna (Matsumoto Wakana), a former employee of a major management consulting firm who leaves the company due to certain circumstances. After meeting the eccentric character designer Seo Mizuki (Sano Hayato) at a small design company through a part-time temp job, Anna becomes involved in helping him create characters after trying to come to his aid.