About Hamasaki Shinji

Hamasaki Shinji (born 1976) is a commercial director and film director from Tottori City, Tottori Prefecture. His family runs the soy sauce business “Kusunokiya Shoten,” established in 1900.

Biography:
Hamasaki graduated from Tottori Higashi High School and Saitama University. He joined TYO in 2002 and became a freelancer in 2013. He has directed numerous commercials, including AU/KDDI’s “AU Santaro,” Hino Motors’ “Hino no Niton,” Try Group’s “Oshiete Try-san,” Toyota’s “TOYOTOWN,” and Tokuhon’s “Harikore.” He has won several awards, such as the ACC Grand Prix, ACC Best Director Award, Dentsu Advertising Awards Excellence Prize, and the Galaxy Award for Best CM. His “AU Santaro” series, with over 100 commercials, ranked first in both CM popularity and direction for eight consecutive years (2015–2022, according to CM Soken Research). Hamazaki made his film directorial debut in 2020 with *Not Quite Dead Yet*, starring Suzu Hirose.